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‘Stay thirsty’ no more: Malefyt discusses Dos Equis marketing

Faculty | Mar 09, 2016 |

Forget the presidential campaign. The most interesting news of the day is that The Most Interesting Man in the World will no longer be telling us to “stay thirsty.” Dos Equis’ long-running advertising campaign – featuring the breathtakingly debonair “most interesting …

A round-robin take on the post-grad marketing life

Marketing | Nov 02, 2015 |

By Bailey Link Considering a career in marketing? It’s worth getting the scoop from young alumni who are actually doing the work. Six young marketing staffers, mostly Fordham University alumni, visited the Rose Hill campus last week to shine a light down their career paths. If …

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